The Role

Alphacon Capital is looking for a senior, part-time marketing leader who can set the digital marketing strategy, direct AI-powered creative production, and manage the online presence for a growing private commercial lending business. This is a fractional leadership role, not a full-time position. You will set direction, build playbooks, authorise creative, and coordinate with a performance marketing agency, working 15-20 hours per week.

A junior offshore executor (hired separately) handles the daily production under your direction. The operating model is AI-native. AI tools produce content drafts, competitive intelligence, and creative assets. You bring the marketing judgment, financial services knowledge, and strategic direction that AI cannot. Your job is to direct and quality-control, not do everything manually.

Why This is Different

• AI tools handle production, you direct the output and own the quality
• A junior executor (offshore, full-time) does the daily posting, scheduling, and production under your playbooks
• A performance marketing agency manages paid ads strategy, you coordinate and align with organic
• You work directly with the founder/CEO, no layers, no committees
• You shape the marketing function from the ground up for a business in growth phase

Responsibilities

Marketing Strategy & Direction

• Define and maintain the marketing strategy for Alphacon Capital
• Set the content calendar: themes, topics, formats, cadence across all platforms
• Build brand guidelines and content playbooks the junior executor can follow independently
• Define content-to-platform adaptation rules (what goes where, in what format)
• Set KPIs and measurement frameworks for all channels

Creative Quality Control

• Review and approve all creative assets before they go live
• Set brand standards for visual identity, tone of voice, and messaging
• Provide feedback to the junior executor on creative quality, train them over time
• Ensure all content is compliant with financial services advertising rules

Agency Coordination

• Own the relationship with the performance marketing agency
• Brief the agency on campaigns, review their recommendations, approve strategy
• Ensure paid and organic messaging are aligned
• Review campaign performance and recommend budget allocation

Channel Strategy

• Website: content strategy, SEO direction, conversion optimisation
• LinkedIn: founder-led thought leadership strategy, carousel programme, engagement plan
• Instagram / Facebook / TikTok / X: content strategy per platform
• Email: EDM programme, nurture sequences, segmentation strategy
• Google Ads / Meta Ads: campaign strategy direction
• Google Business Profile, online directories, and industry listings

Analytics & Reporting

• Own the marketing dashboard and reporting cadence
• Weekly summary to CEO (key metrics, flags, recommendations)
• Monthly performance deep-dive with channel-by-channel analysis
• Competitor monitoring and market intelligence

Playbook Development

A critical deliverable: build the operating manuals that make the junior productive and replaceable. Content calendar template, brand voice guide, platform-specific posting guides, creative brief template for AI-generated assets, compliance checklist for financial services marketing content, campaign launch and review checklists, and agency briefing template.

Requirements

Experience (Non-Negotiable)

• 2+ years in digital marketing with progressive responsibility
• Financial services experience preferred: lending, banking, insurance, wealth, or fintech
• Has owned or managed a brand's full digital presence
• Experience managing or coordinating with external agencies
• Has built marketing playbooks, brand guidelines, or content systems that others followed
• Track record of measurable results (engagement growth, lead generation, brand metrics)

AI Proficiency

• Uses AI tools regularly for marketing work, comfortable with AI-powered content and creative production
• Does not need to be a power user, needs to understand what AI can do and direct it effectively
• Comfortable reviewing AI-generated content and providing specific feedback
• Open to an AI-native operating model where AI handles production and humans handle judgment

Working Style

• Can work independently with minimal oversight, this is a fractional role, not a managed one
• Strong communicator: can brief a junior, coordinate with an agency, and report to a CEO concisely
• Understands regulated marketing compliance
• Comfortable in a lean environment, no team layers, direct to the founder

How We Work

• The CEO sets business strategy and approves external communications
• AI-powered tools produce content drafts, competitive intelligence, and creative assets
• A performance marketing agency manages paid advertising
• A junior offshore executor handles daily production under your playbooks
• You direct the marketing function: strategy, quality control, agency coordination, reporting

Communication & Timezone

• Weekly 30-minute video call with the CEO for alignment
• Async communication via Slack/WhatsApp as needed
• CEO operates Sydney time (AEST/AEDT)
• Australian-based preferred for timezone alignment